Keys to internationalisation

Companies are motivated to expand abroad because of the opportunities that foreign markets generate. International markets not only represent an opportunity to channel the growth and sales volume of your company: the search for raw materials, production in other countries, subcontracting and outsourcing certain services are other options available to you.

However, do not forget that just as Galician companies going international, taking their products abroad, companies from other countries are trying to do the same here. The competition, even though you do not leave the market nor try to sell product abroad, is on an international level. There are two aspects that directly affect the competitiveness of your company: your presence in foreign markets and international competition.

Today the market is very competitive with many uncertainties, which are even greater on an international scale. But these uncertainties however can be converted into opportunities: factors that normally lead to failure in a project can also lead you to success. byGalicia is quite clear on this: tracing a strategy and transforming it into an international marketing plan is the tool that enables you to have greater control over the internationalisation of your company. That is, it helps you face threats and take full advantage of the opportunities.

The key elements of an international marketing plan are:

• Environment
• Communication policy
• Positioning
• International competition
• The entry method
• Price strategy
• Product policy
• Communication policy

• International marketing strategies
• The role of the environment
• Information systems in international markets
• Positioning in international markets
• International product
• Establishing prices
• Distribution channels
• International communication