国際化の鍵

Advances in communications, TICs and on-going deregulation on a world-wide level, have favoured the growth of business relationships. Markets go beyond the limitations of their own borders and companies have the opportunity to grow and have a presence in other territories.

Even so, foreign expansion should not be done in a disordered and chaotic manner. Its not just a question of letting yourself go. Internationalisation implies an increase in risk, costs and uncertainties. Doing business in markets different to your own involves differences in culture, distribution channels, they way business is done, etc.

byGalicia recommends: draw-up a plan. The preparation of an international, strategic plan is very similar to a domestic one. However, some elements that are taken into account when preparing a domestic strategic plan for the company do not have the same relevance internationally. Lets go through them together:

1. The strategic plan: The first thing is not to get carried away. Internationalisation requires a significant economic investment and, to this end, the fewer things you leave unexplored the better. Investigate the market so that you understand it in detail and then draw-up a strategic plan. Set some objectives, monitor progress and evaluate if they are being fulfilled. In this way you can identify the risks you are going to come up against and have mechanisms in place to overcome them.
2. The entry method: Perhaps the most important decision you are going to have to take when entering into a foreign market is deciding the way in which to reach that market. In other words, the entry method. The final decision depends on a variety of factors, ranging from the type of goods or services, to the characteristics of the market itself and the legislation in force. Investigate the market in detail, analyse how the competition operates and make decisions.
3. Financing strategies: Another mainstay essential to internationalisation is everything to do with financing. A highly efficient marketing plan and the best distributor are all very well in a given country .... but, how are you going to pay for them? The first step in the preparation of a financing strategy is internal analysis: see what existing resources can be used and then decide on the steps to take. Browse the portal.
4. Remote management: Finally, once installed in other markets, you now have to consider how to reorganise. A direct result of internationalisation is company growth, and some restructuring will have to be performed. At the same time it will also be necessary to set control and interrelation mechanisms between head office and the subsidiaries as well understanding and evaluating the strategic plan in full.

• 企業の戦略プランの推進
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• 海外金融戦略