Ключевые моменты интернационализации

Before deciding on a particular market or country, you should carry out a self-analysis on your operations as a company, your objectives, and prepare a formal document that you can use as a tool for making decisions.

The ideal is to consider your entry into various countries, investigate them and chose the one that proves to have the most favourable conditions. On the Internet you can find all types of information. Sometimes you can feel overwhelmed with so much information but the effort involved in classifying these information sources and the data obtained is essential.

At the very least, this information will help you get to know in depth the country in which you are going to work. The information might be obvious to you but if you do not take them into account you might face problems. For example, language and religion can affect the labelling of the products or their composition. The main information about a country that needs to be taken into account is:

• Name
• Surface area
• Geographic situation
• Capital
• Towns
• Religions
• Currency
• Language

Where can this information be obtained? There are many sources: 
In the country records ICEX  you can find general and updated information on each country.
The American Intelligence Agency (CIA) publishes a guide with information of all types about countries around the world every year.

You need to know the structure of the population, their standard of living, social distribution, etc. How do you find out who to go to? What would be the best distribution channel to reach your potential customers? This information helps prepare an appropriate market policy directed at the target audience:

• Population pyramid
• Ethnic composition of the population
• Density
• Growth rate
• Birth and death rate
• Life expectancy

To get this information and other related data, you can consult:
Nationmaster, here you can find all types of information and statistics per country and you even compare countries.
Cyberschoolbus, on this web site you can consult information about countries. For example, population levels, Internet users, environmental situation; and compare and view graphics of selected countries.

It is important to know the political regime in the destination country, if it has a stable history, what is its historic relationship with Spain, the degree of bureaucracy of public administration and the level of openness to foreign entry. You must not forget that there are countries more open to foreign investment than others. All bureaucratic and administrative facilities facilitate the installation of a company.
We would recommend that you consult http://www.politicalresources.net/, providing very visual information about the political regime of each country, and includes links to web pages of organisations in the country, the government, and the main political parties in each country.

Internationalisation is the sale, in one way or another, of goods or services to another country. To this end, the first thing to ascertain is whether the country has sufficient economic capacity to pay for them. It is therefore necessary to know the basic economic indicators of the country:

• GDP
• GDP per capita
• annual GDP growth
• Active and unemployed population rates
• CPI
• Interest rates and their trends
• Exchange rate and its trends
• Country risk classification

To help you in your analysis, you can search:

• The International Monetary Fund, here amongst other things, you can query economic data of each country in the “Country Info” section. The official language of the page is English, but some of its content can also be found in Spanish.
• COFACE, offers you the possibility to query data on more than 150 countries, revised, updated and free, as well as statistics and graphics of the country on the web page http://www.trading-safely.com/.

The degree of openness is valuable information, especially with regards to the destination of their exports and source of their imports. Important import and export flows indicate that the country is open to the international market. Knowing the origin of the products and services that are traded in the country you wish to enter, is the key to determining your international competition and how to act with the objective of finding a market niche.

• Trade balance
• Main countries of origin for imports
• Main destination countries for exports
• Imported and exported products
• Economic relationship with Spain

To discover and evaluate the main destinations for imports and exports of another country, foreign trade statistics, and other related information, consult the United Nations web page relating to foreign trade.

If you want to know the relationship of other countries with Galicia and Spain with regards to exports and imports carried out over the last few years visit the Chamber of Commerce web page..

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